WhatsApp Business API pricing calculator
Estimate the cost of your WhatsApp campaign in seconds. Pick a country, message category and volume, and this free calculator applies the official Meta per-message rates — for a single country, several countries at once, or a side-by-side scenario comparison. No signup required.
WhatsApp pricing — frequently asked questions
- How is WhatsApp Business API pricing calculated?
- Since Meta moved to per-message pricing, you are charged per template message sent, at a rate that depends on the recipient's country and the template category (marketing, utility or authentication). Service conversations started by the customer are free. This calculator multiplies your message volume by the official Meta rate for each country and category.
- What are the WhatsApp message categories?
- Marketing (promotions, offers, re-engagement), Utility (order updates, reminders, account notifications tied to an existing transaction) and Authentication (one-time passcodes). Utility and authentication messages are cheaper than marketing in most markets, and pricing varies widely by country.
- Is this WhatsApp pricing calculator free?
- Yes. The calculator is completely free, requires no signup, and lets you estimate cost for a single country, compare multiple countries, or compare campaign scenarios side by side using current Meta rates.
- Can I automate WhatsApp messaging with Linxio AI?
- Yes. Linxio AI includes a built-in WhatsApp CRM with Conversation AI that qualifies leads and books appointments 24/7, plus no-code automations for follow-ups, reminders and re-engagement — so you can run WhatsApp campaigns and two-way conversations from one platform.